Insights
The education layer for AI-enabled sales
Home of RAO Hub content ahead of its move to raohub.ai: an independent education platform for Revenue Action Orchestration, founded by the team behind Making AI Work. Practitioner-written, vendor-neutral.
LibraryGrowing
What is Revenue Action Orchestration?GUIDE
Top 10 RAO mistakesSOON
AI sales architecturesSOON
Clay implementation guideSOON
Guide
What is Revenue Action Orchestration?
The Gartner-defined category explained: where it came from, what it changes, and how to tell substance from spin.
Read →GuideTop 10 RAO mistakes
The implementation errors we see most often, and the discipline that avoids each one.
Read →Self-checkRAO readiness assessment
Eight honest questions, a score out of 16, and what to do about it. No email required.
Read →Checklist12 questions to ask any vendor
Cut through the category marketing before you sit through another demo.
Read →Coming soon
AI sales architecture examples
Reference architectures: what connects to what, and why the order matters.
In productionComing soon
Clay implementation guide
Getting enrichment right: setup, data discipline and workflows reps trust.
In production