About
AI should strengthen performance, not complicate it
After more than two decades building and leading technology-driven businesses, we have seen what happens when ambitious initiatives lack structure. Budgets are spent. Tools are introduced. Momentum fades. AI is no different.
The opportunity is real. The capability is powerful. But without ownership, alignment and disciplined execution, it rarely delivers what leadership expects.
Making AI Work exists to change that.
We focus on bringing modern AI capability into sales organisations properly. That means:
Clear commercial objectives
We start with clarity on what success looks like and why it matters.
Defined performance metrics
We establish the right measures to track progress and drive accountability.
Structured implementation
We follow a proven framework that aligns people, process and technology.
Deployment accountability
We stay accountable at every stage to ensure sustained impact.
Designed for sustained commercial impact
We deliver lasting results, not short-term trend cycles.
Infrastructure before tools
We begin with sales infrastructure design then introduce the right technology to support it.
Most organisations approach AI adoption by selecting tools first. This often creates additional complexity rather than measurable improvement.
Our approach begins with sales infrastructure design. Only once the structure is clear do we introduce the technologies required to support it.
Helen Hall
Making AI Work was founded by Helen Hall, a technology business leader with more than two decades of experience building, scaling and operating technology businesses.
Her background spans sales leadership, operational transformation and commercial growth across complex B2B environments. Having founded and exited multiple businesses within the technology sector, her focus is now centred on helping organisations implement AI capability in a commercially accountable way, improving how revenue teams operate without introducing unnecessary complexity.
The focus of Making AI Work is not AI experimentation.It is structured implementation designed to improve measurable sales performance.
Careers at Making AI Work
We are building a business focused on structured implementation of AI within real commercial environments.
As we grow, we expect to build capability across AI systems implementation, sales operations, workflow automation and client delivery.
We are particularly interested in people who combine intelligence with ownership, commercial awareness and strong execution.
If you believe you could contribute meaningfully to the business, please send your CV along with a short introduction to careers@makingaiwork.ai
If AI is on your agenda,
let's have a chat
A focused 30-minute conversation to understand where you are today, what you're trying to achieve, and whether intervention is commercially justified.
If it is, we outline the next step. If it isn't, we say so.
Book a 30-minute initial call30 minutes
A focused, time-efficient initial conversation.
Clarity first
We understand your goals, challenges and priorities.
Honest and direct
Clear insight on whether intervention makes sense.